Breadcrumbs

Event Goal Types

📆 Revision Date:

Event Goal Types Overview

Event Goal Types represent categories of performance targets that a property tracks to measure event-related success. They define the types of goals that can be set, such as Monthly Space Revenue, and can be established at different levels — for example, at the property level to reflect overall business objectives or at the user level to track individual performance. By organizing goals into defined types, properties can better monitor progress, compare results, and align event performance with broader revenue strategies.

Navigate to Home > Event Administration > Goals > Event Goal Types
Goals_Event Goal Types.png
Goals > Event Goal Types


Accessing and Creating Event Goal Types

The Event Goal Types screen displays a list of all existing goal types available for use.

To create a new goal type:

  1. Navigate to the Event Goal Types screen.

  2. Click the blue Add New button in the top-right corner to begin creating a new goal type.
Event Goal Types_Add New.png
Event Goal Types: Add New


Creating a New Event Goal Type

When the Add Event Goal screen appears, complete the following fields to create a new goal type:

  1. Name

Enter a clear, descriptive name for the event goal type (e.g., Monthly Space Revenue or User Catering Goal).

  1. Category

From the dropdown menu, select one of the following:

  • Property Budget – Defines a goal type for the entire property or sales team.

  • User – Defines a goal type for an individual user.

  1. Revenue Type

From the dropdown menu, select the type of revenue this goal will track:

  • Package – For package revenue.

  • Room – For accommodation (sleeping room) revenue.

  • Space – For meeting room (space) revenue.

  1. Revenue Classification

From the dropdown menu, choose one of the following classifications:

  • All - All revenue classifications

  • Banquet - Events

  • Catering - F&B Revenue

  • In-House - Accommodations In-House

Once all fields are complete, click the blue Save button to create and save the new event goal type.
Event Goal Type_Setup and Save.png
Event Goal Type: Setup and Save


Confirmation

After saving, you will be returned to the Event Goal Types listing screen.
Your newly created goal type will now appear in the list and is available for selection when configuring goals.

Note: At this time, there is no option to delete or inactivate an Goal Types once it has been created. Please plan carefully when adding new event goal types.

However, you can edit an existing goal types if updates are needed.
Event Goal Types_Created.png
Event Goal Type Created


Note: At this time, there is no option to delete or inactivate an Event Goal Type once it has been created. Please plan carefully when adding new goal types.

However, you can edit an existing event goal types if updates are needed.


⏭️ What’s Next
After creating a new Event Goal Type, navigate to Goals > Event Goals to create property or user event goals using the new Even Goal Type.

🖥️ Where “Event Goal Types” Appears in the User Interface (UI)

Event Goal Types are not displayed in the UI. They are used in EventKey Admin to define Event Goals.