Market Segment

📆 Revision Date: 24 Oct 2025

Market Segments in EventKey are used to classify events based on the type of business or customer group they represent. This classification helps track and analyze where event business is coming from—such as Corporate, Social, Government, Association, or SMERF (Social, Military, Educational, Religious, Fraternal). Assigning a Market Segment to an event record supports more accurate reporting, forecasting, and sales strategy, allowing properties to better understand trends, allocate resources, and target specific customer types. It is typically a required field during event creation to ensure consistent data capture across all bookings.

Navigate to Home > Event Administration > Event Setup >Market Segments	Event Setup > Market Segments
Accessing and Creating Market Segments The Market Segments screen displays a list of all existing market segments available for use with an event. To create a new market segment: Navigate to the Market Segments screen. Click the blue Add New button in the top-right corner to begin creating a new market segment.	Market Segments: Create New
The Add Market Segment screen will appear. Enter the following information: Name Enter a clear and descriptive name for the market segment. Example: `"Corporate_Leisure Segment"` 2. Code Provide a unique code or internal identifier for the market segment. This helps with tracking and reporting. 3. Default If this is the default or most commonly used market segment, toggle the Default switch to ON. Once all required information has been entered, click the blue "Save" button to create the Market Segment and finalize the setup.	Market Segments: Add Market Segment
Confirmation After saving, you will be returned to the Market Segment listing screen. Your newly created market segment will now appear in the list and is available for selection when creating events.	Market Segment: New Segment Created
🔄 Inactivating a Market Segment To deactivate a market segment: From the Market Segment listing screen, locate and select the Market Segment you wish to inactivate. In the header, click the Active toggle to switch it off. Once inactivated, the segment will no longer appear in the Market Segment listing and will not be available for selection on new events.	Market Segment: Select Segment to Inactivate Market Segment: Active Toggle Market Segment: Inactive Segment Removed
🔁 Reactivating an Inactive Market Segment To reactivate a market segment: Navigate to the Market Segment listing screen. Use the filter option to display All or Inactive market segments. Active segments are marked with a green sidebar. Inactive segments are marked with a grey sidebar. Locate the inactive market segment you wish to reactivate and click to open it. In the header, toggle the Inactive switch to ON. The segment is now reactivated and will appear in the main Market Segment listing screen, making it available for use again.	Market Segments: Filter Market Segment: Select Segment to Reactivate Market Segment: Inactive Toggle Market Segment: Segment Reactivated