Revenue Forecast by Market Segment

Report Description: The Revenue Forecast by Market Segment report offers a forward-looking overview of revenue and occupancy data categorized by market segments for specific dates, aiding property managers in revenue planning and segmentation strategies, providing insights into stays, revenue, ADR, occupancy contribution, and RevPAR contribution by market segment.

Date Range: The report will render the data for up to 365 days in the future

Available Report Columns for Following Sections:

Column Name	Column Description	Amount Includes Taxes and Fees	Calculation
Date	The date for which the forecast is provided	Not Applicable	Not Applicable
Day of Week	The day of the week corresponding to the date	Not Applicable	Not Applicable
Market Segment Name	The name of the market segment for which the forecast is generated	Not Applicable	Not Applicable
Market Segment Code	The code of the market segment for which the forecast is generated	Not Applicable	Not Applicable
Stays	The forecasted number of stays or reservations associated with the market segment on the given date	Not Applicable	=sum(forecasted number of stays)
Adult	Number of adult guests associated with the reservation	Not Applicable	=sum(adults)
Children	Number of child guests associated with the reservation	Not Applicable	=sum(children)
Total Guests	Total guests associated with the reservation	Not Applicable	=sum(adults) + (children)
Revenue	The forecasted revenue expected for the specified market segment	NO	=sum(market segment revenue)
ADR	The forecasted average revenue generated per occupied room for the market segment	NO	ADR = (revenue / occupied rooms)
Occupancy Contribution	The contribution of the market segment to the overall occupancy percentage forecast	Not Applicable	occupancy contribution = (stays) / (inventory - OOO)
RevPAR Contribution	The contribution of the market segment to the overall revenue per available room forecast	NO	RevPAR contribution = (revenue / total hotel inventory)
Total Rooms	Total number of rooms Total rooms does not consider OOO for the day	Not Applicable	=sum(total inventory)

Misc Report Information:

Available Features:

Export: ability to download and save the file into an alternate format.
Filter: filter a range of data based on criteria defined by the user.
Highlight: also known as conditional formatting is the ability to highlight certain values making them easier to identify.
Bar Graph: ability to view Revenue, Stays, Adults, Children, Total Guests, Total Rooms data in a bar chart.
Grouping: ability to view the data grouped by: All, Market Segment Name, Day of Week
Pie Chart: ability to view grouped data in a Pie Chart view.

Available Configuration:

User Preferences: allows the user to customize their report view by repositioning or removing columns.
Property Preferences: allows the property to customize the report view for all users by repositioning or removing columns.

Baseline Configuration:

Property Preferences Settings:
- Following columns to be disabled for initial deployment:
  - Not Applicable