Market Segment Summary

Report Description: The Market Segment Summary report provides the revenue, stays, ADR, occupancy contribution and RevPAR contribution overview by market segment for a defined date.

Date Range: This report can render the data for up to 365 days in the past

Available Report Columns for Following Sections:

Column Name	Column Description	Amount Includes Taxes and Fees	Calculation
Date	Date of the associated reservations	Not Applicable	Not Applicable
Day of Week	Day of Week (Example - Sunday, Monday)	Not Applicable	Not Applicable
Market Segment	Market segment associated with the reservation	Not Applicable	Not Applicable
Market Segment Code	Market segment code associated with the reservation	Not Applicable	Not Applicable
Revenue	Revenue for the associated date	NO	=sum(market segment revenue)
Stays	Number of stays associated with the market segment	Not Applicable	=sum(market segment stays)
ADR	Average Daily Rate for the date and market segment	NO	ADR = (revenue / occupied rooms)
Occupancy Contribution	Occupancy contribution associated with the market segment across the occupancy for the day	Not Applicable	occupancy contribution = (stays) / iInventory - OOO)
Revenue Contribution	RevPAR contribution associated with the market segment across the occupancy for the day	Not Applicable	revenue contribution = (revenue / total hotel inventory)
Adults	Number of adult guests associated with the reservation	Not Applicable	Not Applicable
Children	Number of child guests associated with the reservation	Not Applicable	Not Applicable
Total Guests	Total number of guests; Adults and Children	Not Applicable	=sum(adults + children)

Misc Report Information:

Available Features:

Export: ability to download and save the file into an alternate format.
Filter: filter a range of data based on criteria defined by the user.
Highlight: also known as conditional formatting is the ability to highlight certain values making them easier to identify.
Bar Graph: ability to view Revenue and Stay data in a bar chart.
Grouping: ability to view the data grouped by: All, Market Segment, Day of Week_Market Segment
Pie Chart: ability to view grouped data in a Pie Chart view.

Available Configuration:

User Preferences: allows the user to customize their report view by repositioning or removing columns.
Property Preferences: allows the property to customize the report view for all users by repositioning or removing columns.

Baseline Configuration:

Property Preferences Settings:
- Following columns to be disabled for initial deployment:
  - Not Applicable