Market Segment Overview

Report Description: The Market Segment Overview report provides the revenue, stays, ADR, occupancy contribution and RevPAR contribution overview by market segment for a defined date.

Date Range: This is a historical report

Today Section

Available Report Columns for Following Sections:

Column Name	Column Description	Amount Includes Taxes and Fees	Calculation
Market Segment	Market segment associated with the reservation	Not Applicable	Not Applicable
Revenue	Revenue for the associated date	NO	=sum(market segment revenue)
Stays	Number of stays associated with the market segment	Not Applicable	=sum(market segment stays)
Adults	Number of adult guests associated with the reservation	Not Applicable	Not Applicable
Children	Number of child guests associated with the reservation	Not Applicable	Not Applicable
Total Guests	Total number of guests; Adults and Children	Not Applicable	=sum(adults + children)
ADR	Average Daily Rate for the date and market segment	NO	ADR = (revenue / occupied rooms)
Occupancy Contribution	Occupancy contribution associated with the market segment across the occupancy for the day	Not Applicable	occupancy contribution = (stays) / iInventory - OOO)
RevPAR Contribution	RevPAR contribution associated with the market segment across the occupancy for the day	Not Applicable	revPAR contribution = (revenue / total hotel inventory)

MTD Section

Column Name	Column Description	Amount Includes Taxes and Fees	Calculation
Market Segment	Market segment associated with the reservation	Not Applicable	Not Applicable
Revenue	Revenue for the associated date	NO	=sum(market segment revenue)
Stays	Number of stays associated with the market segment	Not Applicable	=sum(market segment stays)
ADR	Average Daily Rate for the date and market segment	NO	ADR = (revenue / occupied rooms)
Occupancy Contribution	Occupancy contribution associated with the market segment across the occupancy for the day	Not Applicable	occupancy contribution = (stays) / iInventory - OOO)
RevPAR Contribution	RevPAR contribution associated with the market segment across the occupancy for the day	Not Applicable	revPAR contribution = (revenue / total hotel inventory)

YTD Section

Column Name	Column Description	Amount Includes Taxes and Fees	Calculation
Market Segment	Market segment associated with the reservation	Not Applicable	Not Applicable
Revenue	Revenue for the associated date	NO	=sum(market segment revenue)
Stays	Number of stays associated with the market segment	Not Applicable	=sum(market segment stays)
ADR	Average Daily Rate for the date and market segment	NO	ADR = (revenue / occupied rooms)
Occupancy Contribution	Occupancy contribution associated with the market segment across the occupancy for the day	Not Applicable	occupancy contribution = (stays) / iInventory - OOO)
RevPAR Contribution	RevPAR contribution associated with the market segment across the occupancy for the day	Not Applicable	revPAR contribution = (revenue / total hotel inventory)

Misc Report Information:

Available Features:

Export: ability to download and save the file into an alternate format.
Filter: filter a range of data based on criteria defined by the user.
Highlight: also known as conditional formatting is the ability to highlight certain values making them easier to identify.
Bar Graph: ability to view Revenue and Stay data in a bar chart.
Grouping: ability to view the data grouped by: All, Market Segment, Day of Week_Market Segment
Pie Chart: ability to view grouped data in a Pie Chart view.

Available Configuration:

User Preferences: allows the user to customize their report view by repositioning or removing columns.
Property Preferences: allows the property to customize the report view for all users by repositioning or removing columns.