The Market Segment Summary report provides the revenue, stays, ADR, occupancy contribution and RevPAR contribution overview by market segment for a defined date.
Date Range: Historical report, will show up to 365 days in the past
The report includes the following columns:
|
Column Name |
Description |
|
Date |
Date of the associated reservations |
|
Day of Week |
Day of Week Example - Sunday, Monday |
|
Market Segment |
Market segment associated with the reservation |
|
Revenue |
Revenue for the associated date Revenue number does not include taxes |
|
Stays |
Number of stays associated with the rate plan |
|
ADR |
Calculation: Revenue divided by Occupied Rooms |
|
Occupancy Contribution |
Occupancy contribution associated with the rate plan across the occupancy for the day |
|
RevPAR Contribution |
RevPAR contribution associated with the rate plan across the occupancy for the day RevPAR Calculation: Revenue divided by total hotel inventory |