Market Segment Summary
The Market Segment Summary report provides the revenue, stays, ADR, occupancy contribution and RevPAR contribution overview by market segment for a defined date.
Date Range: Historical report, will show up to 365 days in the past
The report includes the following columns:
Column Name | Description |
Date | Date of the associated reservations |
Day of Week | Day of Week Example - Sunday, Monday |
Market Segment | Market segment associated with the reservation |
Revenue | Revenue for the associated date Revenue number does not include taxes |
Stays | Number of stays associated with the rate plan |
ADR | Calculation: Revenue divided by Occupied Rooms |
Occupancy Contribution | Occupancy contribution associated with the rate plan across the occupancy for the day |
RevPAR Contribution | RevPAR contribution associated with the rate plan across the occupancy for the day RevPAR Calculation: Revenue divided by total hotel inventory |