Revenue Forecast by Market Segment
The Revenue Forecast by Market Segment report offers a forward-looking overview of revenue and occupancy data categorised by market segments for specific dates, aiding property managers in revenue planning and segmentation strategies, providing insights into stays, revenue, ADR, occupancy contribution, and RevPAR contribution by market segment.
Date Range: The report will render the data for up to 365 days
The report includes the following columns:
Column Name | Description |
|---|---|
Date | The date for which the forecast is provided |
Day of Week | The day of the week corresponding to the date |
Market Segment Name | The name of the market segment for which the forecast is generated |
Stays | The forecasted number of stays or reservations associated with the market segment on the given date |
Group Allocation | The forecasted number of group reservations allocated to the market segment on the given date |
Revenue | The forecasted revenue expected for the specified market segment |
ADR (Average Daily Rate) | The forecasted average revenue generated per occupied room for the market segment |
Occupancy Contribution | The contribution of the market segment to the overall occupancy percentage forecast |
RevPAR Contribution (Revenue per Available Room) | The contribution of the market segment to the overall revenue per available room forecast |