EventKey Sales & Catering Reports | HotelKey Knowledge Base

EventKey Reports

Welcome to the EventKey Reports hub.

This page is your dedicated analytical guide for evaluating sales pipeline performance, tracking event profitability, and monitoring operational execution across your property. From analyzing sales pace and coordinator productivity to auditing deposit schedules, space occupancy, product stock levels, and user activity, this section provides step-by-step documentation on generating and interpreting EventKey financial and operational intelligence.

👥 Who is this for?

This documentation is primarily designed for:

Directors of Sales & Revenue Management: For monitoring booking pace against targets, evaluating sales manager production, analyzing inquiry conversion channels, and adjusting pricing strategies.
Catering & Banquet Directors: For assessing venue space occupancy, reviewing total cover contributions, monitoring product stock levels, and reviewing coordinator productivity.
Finance & Business Office Teams: For tracking event deposit schedules, auditing commission payouts, reviewing revenue category breakdowns, and monitoring user system activity logs.
Event Coordinators & Operational Staff: For tracking event contract signature statuses, managing task deadlines, verifying room block syncs, and reviewing master event details.

📂 What you will find in this section:

To help your team extract meaningful data and optimize property revenue, we have organized our EventKey reporting guides into four key operational categories:

📈 Revenue, Pace & Production Tracking: Strategic tools including the Event Pace Report, Sales Manager & Coordinator Productivity, Revenue Summaries, Cover Analysis, and Inquiry Source tracking.
📋 Contract, Deposit & Account Audits: Financial controls covering Event Contracts signature tracking, Deposit Schedules, Commission Payouts, Contact Production Summaries, and Cancellation Reason analyses.
🏛️ Space Utilization & Inventory Controls: Operational reports for assessing Space Availability, Monthly Occupancy utilization patterns, Product Stock levels (Daily & Rolling), and Group Block alignments.
🛡️ Operational Execution & Governance: Audit tracking tools including Master Event Details, Task Deadline tracking, User System Activity logs, and property-wide All Events overviews.

📂 Knowledge Base Articles

📈 Revenue, Pace & Production Tracking

Knowledge Base Link	KBA Description
Event Books	Learn how to generate and evaluate the Event Books Report in EventKey to track total space and package revenues, monitor performance against sales targets, and analyze performance across all event statuses.
Event Coordinator Productivity	Learn how to generate and evaluate the Event Coordinator Productivity Report in EventKey to track coordinator-level sales performance, measure revenue against annual budgets, and analyze year-over-year production trends.
Event Covers	Learn how to generate and evaluate the Event Covers Report in EventKey to track total event financial contributions across space, package, and sleeping room revenues by event status.
Event Inquiry Source	Learn how to generate and evaluate the Event Inquiry Source Report in EventKey to track lead volume across marketing channels, measure conversion progress, and identify top revenue-producing inquiry sources.
Event Pace Report	Learn how to generate and evaluate the Event Pace Report in EventKey to measure booking pace against budget, analyze year-over-year revenue variances, and adjust sales strategies.
Event Revenue Summary	Learn how to generate and evaluate the Event Revenue Summary Report in EventKey to analyze event income across overall totals, miscellaneous sources, venue space profitability, package performance, and itemized charge types.
Sales Manager Production	Learn how to generate and evaluate the Sales Manager Production Report in EventKey to track individual sales manager activity, evaluate confirmed booking revenues, and support performance reviews and incentive programs.

📋 Contract, Deposit & Account Audits

Knowledge Base Link	KBA Description
Event Cancellation Reason Code	Learn how to generate and evaluate the Event Cancellation Reasons Code Report in EventKey to analyze lost business, track cancellation trends, and identify conversion barriers to improve future booking capture rates.
Event Commission Report	Learn how to generate and evaluate the Event Commission Report in EventKey to track IATA agency profiles, automate payout calculations, and streamline commission distribution across itemized revenue streams.
Event Contact Summary	Learn how to generate and evaluate the Event Contact Summary Report in EventKey to track account-level event production, evaluate client relationships, and identify top revenue-generating contacts.
Event Contracts	Learn how to generate and evaluate the Event Contracts Report in EventKey to monitor contract status, identify signature delays, and ensure formal agreements are finalized before event dates.
Event Deposit Schedules	Learn how to generate and evaluate the Event Deposit Schedules Report in EventKey to track due dates, monitor received vs. pending payments, and manage cash flow across event contracts.

🏛️ Space Utilization & Inventory Controls

Knowledge Base Link	KBA Description
Event Group Blocks	Learn how to generate and evaluate the Event Group Blocks Report in EventKey to track group masters, verify event associations, and align room block inventory with event schedules across departments.
Event Space Availability	Learn how to generate and evaluate the Event Space Availability Report in EventKey to assess space occupancy, identify open booking windows, and prevent scheduling conflicts across property venues.
Event Space Occupancy	Learn how to generate and evaluate the Event Space Occupancy Report in EventKey to analyze monthly venue utilization patterns, identify top-performing spaces, and evaluate event-type distribution over a full year.
Event Product Stock	Learn how to generate and evaluate the Event Product Stock Report in EventKey to track real-time inventory across Daily and Rolling stock models, prevent supply shortages, and ensure seamless event logistics.

🛡️ Operational Execution & Governance

Knowledge Base Link	KBA Description
All Events	Learn how to generate and interpret the All Events report in EventKey to track total event volume, monitor pipeline statuses, and analyze property performance across specified date ranges.
Event Details	Learn how to generate and evaluate the Event Details Report in EventKey to analyze event activity across four distinct sections: broad summaries, granular sub-events, package revenue, and public displays.
Event Tasks	Learn how to generate and evaluate the Event Tasks Report in EventKey to track coordinator responsibilities, monitor task deadlines and priorities, and proactively address operational bottlenecks.
Event User Activity	Learn how to generate and evaluate the Event User Activity Report in EventKey to track system updates, view precise modification timestamps, and maintain audit trails for rate overrides and status changes.